给你讲述一个化妆品牌的故事——THE BODY SHOP

yexu

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">也许国人都知道屈臣氏，但是却不知道另一个与屈臣氏这个品牌及其销售方式类似的品牌，它就是</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">，中文译名为“美体小铺”。有的朋友可能听说过，也有人可能未曾耳闻，那就听我娓娓道来……</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">英国著名的</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">健康及美容用品连锁店创始于</span><span lang="EN-US"><font face="Times New Roman">1976</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年的英国布莱顿（</span><span lang="EN-US"><font face="Times New Roman">Brighton</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">）小镇，它的创始人安妮塔·罗迪克于当今的英国商界已享有先锋人物之称。从</span><span lang="EN-US"><font face="Times New Roman">1976</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年在英国开办第一家</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">开始，到今天为止已经在全球</span><span lang="EN-US"><font face="Times New Roman">50</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">个市场建立了</span><span lang="EN-US"><font face="Times New Roman">1900</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">家店铺；</span><span lang="EN-US"><font face="Times New Roman">1999</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年，</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">被英国消费者协会评为第二大最信得过的品牌；</span><span lang="EN-US"><font face="Times New Roman">1997</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年，国际品牌顾问公司的一项专业调查表明，</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">在全球最杰出品牌的排列中居于第</span><span lang="EN-US"><font face="Times New Roman">27</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">位。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">创始人安妮塔·罗迪克在创业前，曾在世界各国旅行中了解到了许多独特美容方法，她发现世界各地许多女性都是以天然蔬果原料保养且效果极佳，比如斯里兰卡妇女使用凤梨内皮洗澡、澳大利亚土著利用茶树精油做消毒剂和杀菌剂等。安妮塔受到极大的启发，决定仿效其法并开发成为纯天然配方的护肤、护发保养品，开创了</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">品牌并用标新立异的墨绿颜色的标志来体现自己的美容理念：崇尚天然、自然的绿色美容。</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">最初的产品是由多于</span><span lang="EN-US"><font face="Times New Roman">25</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">种植物、蔬果手工调配而成。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">为了满足各种顾客的需求、为了完善产品的品质和功效，如今的</span><span lang="EN-US"><font face="Times New Roman">THEBODYSHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">的产品经过逐步的配置和发现已生产出了</span><span lang="EN-US"><font face="Times New Roman">600</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">多种头发和皮肤的绿色美容保养品，另有</span><span lang="EN-US"><font face="Times New Roman">400</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">多样产品附件，其中包括脸部、身体及头发清洁用品、护肤保养品、香氛、香油、精油及彩妆等。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">的产品纯天然、健康、产品丰富，有适应儿童、妇女、男士等各类人群。</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">的宗旨是不仅要赚钱，而且还要在一定程度上促进社会和环境的改变。自创业以来，</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">坚持他们的五个信念：</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span lang="EN-US"><font face="Times New Roman">1</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、反对动物实验</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span lang="EN-US"><font face="Times New Roman">2</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、支持社区公平交易</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span lang="EN-US"><font face="Times New Roman">3</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、唤醒自觉意识</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span lang="EN-US"><font face="Times New Roman">4</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、悍卫人权</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span lang="EN-US"><font face="Times New Roman">5</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、保护地球</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">这一英国品牌虽然开创已久，在中国香港、澳门、台湾地区也都开设了专卖店，但目前尚未进入中国大陆市场，国内没有专柜。以前我也未曾听说过，经海外的朋友介绍后才接触到这个牌子，后来才知道在世界其它国家地区已经开设了许多专门店，有不少人使用。曾有一个一度震惊化妆品界，那就是欧莱雅收购</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">，已经对其控股。作为化妆品界的巨头，欧莱雅既然已经取得了</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">的代理权，那为何不打进中国这个巨大的市场呢？中国政府要对所有进入市场的化妆品进行动物试验，例如将东西滴到兔子的眼睛里，看看会不会失明，或将黃金鼠背上的毛剃掉，抹上化学成份，或强迫喂老鼠过多的食物，以測试毒性作用，每年这个试验的小动物均数量巨大，然而</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">却始终坚持自己的企业理念：反对动物实验。所以双方就这么僵持着，</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">始终未进入大陆市场。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">从价格上说，</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">是一个中档牌子，但它的功效却未必输给化妆品市场上的高端品牌，是个普遍适合大众消费的品牌。由于纯天然，未添加任何人工制剂，所以颇受欢迎，英国戴安娜王妃始终是它的忠实</span><span lang="EN-US"><font face="Times New Roman">FANS</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">，对它爱不释手。由于</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">的美名扬，国内很多人也开始通过国外朋友代购或者去港澳旅游购物已经在使用这个牌子，口碑较好。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">下面给各位推荐几个明星产品：</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">维他命</span><span lang="EN-US"><font face="Times New Roman">C</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">系列——美白紧肤保湿</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">维他命</span><span lang="EN-US"><font face="Times New Roman">E</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">系列——保湿滋润抗氧化</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">茶树精油系列——适合油性易痘皮肤</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">面膜：蓝玉米</span><span lang="EN-US"><font face="Times New Roman">3</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">效合</span><span lang="EN-US"><font face="Times New Roman">1</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">深层清洁面膜、月见草弹力紧致面膜、蜜糖燕麦</span><span lang="EN-US"><font face="Times New Roman">3</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">效合</span><span lang="EN-US"><font face="Times New Roman">1</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">面膜、热循环弹力面膜</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">眼霜：接骨木花活力眼胶、甘菊舒缓眼部修护精华露、</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">鲜果护唇油：多种水果口味</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">希望自然健康实惠的</span><span lang="EN-US"><font face="Times New Roman">THE BODY SHOP</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">给大家的生活每一天都带来新鲜感！</span></p><br/><br/><br/><br/>

[此贴子已经被作者于2007-1-19 14:24:38编辑过]

阿风

TBS??她鄙视？？

hugh

<p>yexu为后司街众多mm提供一流服务</p><p>新鲜感，来自泰吾士河畔的新鲜感</p>

安琪儿

这就是也许的店?

yexu

<p>汗……我能开起这么大的店，早就做老板啦！</p><p>这些图片是新加坡地区的专卖店，TBS还没有进入大陆市场，我只能在网上卖卖啦</p>

七七

<p></p><p>顶!</p>

七七

本来以为The Body Shop和The&nbsp;Face Shop是一个公司的呢

龙王

披了羊皮还是广告！

安琪儿

大叔说的好啊

kerry_y

<p>VE眼霜很好的！保湿又不油！</p><p>推荐THE BODY SHOP!</p>